Historically, prospective copier buyers have relied upon information provided by local dealer salespeople and/or reports written by supposedly independent testing companies. Pro Buyers came into being in part to expose two major fallacies in the traditional copier acquisition process:

(1) We are fundamentally different from your friendly local copier dealer salespeople. Our copier consultants do not receive commissions based on which machine(s) you buy and we are not employed by any dealer or manufacturer. The results of our studies are unaffected by which machines we have to sell (since we don't sell any!). Also, local salespeople cannot know the ins and outs of transactions that have occurred in other markets, whereas we do!

(2) Secondly, the business consumer has a right to know about a symbiotic (but unpublicized) business relationship that exists between manufacturers and a handful of purportedly "independent" trade consultants, all with consumer-friendly sounding names. 

These copier consultants are given millions of dollars worth of FREE equipment to test every year. In lieu of charging the manufacturers testing fees, the published test reports are sold back for hefty sums to manufacturers and their dealers, who use the reports as marketing tools, giving them to buyers, ostensibly for the benefit of the equipment buyers. 

Consumers should be aware, however, that the vast majority of revenue generated by these so-called "testing facilities" actually comes from the industry and NOT from buyers like you. Did you know that selling a product award to a copier vendor can generate $50,000 in pure profit for any company willing to take the money? Could Pro Buyers do the same thing? Yes, BUT we believe strongly that to generate 99% of your revenue from industry money and then pretend to be a consumer advocate is patently a disservice to the business consumer.

With Pro Buyers, you can always be assured that our recommendations are never compromised by which companies we conduct business with. Our proven business model enables our clients to cut through all the industry-funded hype and achieve measurable, meaningful results quickly and expertly. We invite you to check us out! Read our mission statement by clicking here. Click here for a personal note written to all copier/printers buyers from our founder.

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Last modified:  January 5, 2012