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According to industry tracking organizations, in
the last three years, the number of convenience laser printers purchased
by American businesses has tripled. While many users, IT
managers and especially printer manufacturer reps see this explosion of
printers in the workplace as positive, Pro Buyers views it
pessimistically.
To be sure, the advantages of laser printers are
many, primarily involving convenience. Superstores make it easy and fast
to reorder toner for most of the major brands and models. Since no
specialized service training skills are required (unlike with copiers),
many organizations service the machines using internal resources, thus
saving service contract costs.
One of the biggest concerns we have with networked laser
printers compared to copier/printers is that printers do
not contain mechanical meters. Yes, printed page totals can be
discovered via the internet, but this is a cumbersome process, one that
must be undertaken separately for each machine in the fleet and one
that, ultimately, involves manual transcription since data is not
downloadable in common database formats without costly software
add-ons.
Another challenge is the fact that the yields
on the print and drum cartridges for these devices are typically not
tracked in a systematic fashion. Since meters are not read monthly (as with copiers),
and given that yields are largely unknown, customers
cannot accurately determine what printers and faxes cost on a per-page basis.
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Another important
negative related to printers is that there is nothing to distinguish
products utilized at home with those used at work. What this means is
that the possibility of toner cartridges being stockpiled in employee garages
next to the dog food is very real.
Don't misunderstand what we are saying: we believe
laser printers have their places in low-volume convenience environments. We would never
recommend taking these printers away from anyone, but we do recommend
educating as many people as possible about the high per-page costs of
printing.
Here's a solution that works for many of our
customers: Try to skim off
as many of the higher-volume printing jobs as possible from convenience
printers and shift them to connected
digital copier/printer devices. This helps you build volume on these devices, thus achieving
greater buying power. Users will quickly figure out the benefits
of being able to staple and duplex at high speeds from their desktops.
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